Greg Grande on Jefferson Sage

Released: Involves an finish., Feb. 3, 2012, 4:00am PTBy Grande'Bridesmaids'Greg Grande on Jefferson Sage, production designer, "Bridesmaids" and "New Girl"Anybody who's seen "Bridesmaids" will not ever neglect the production type of Jefferson Sage's tacky Brazilian Churra-Chi restaurant in the seedy neighborhood where Annie (Kristen Wiig) takes her fellow bridesmaids for just about any "steak" lunch. It's the jumping-off point where Sage has subtly created a perfect palette and takes us around the visual journey into an anything-goes world, immediately juxtaposed in the chic, cream-on-white-colored, bridal-gown studio where everything literally erupts.Sage's design and color sensibility along with his spontaneity also lead the means by which after we zigzag from Annie's stress apartment for the Parisian-designed bridal shower in the Tudor revival mansion, full of French cafe round the terrace, pavilion tents for that reason, a miniature Eiffel Tower together with a seven-ft chocolate fountain. All this facilitates the climax of "Bridesmaids" -- which Sage, working with director Paul Feig and producer Judd Apatow, have changed the landscape in the American female comedy.Shifting for the smallscreen, Sage produces a place awesome enough to hold the type of style-setter Zooey Deschanel in Fox's "New Girl": an empty loft with textured walls, uncovered brick, metallic loading door and giant home home windows in the spacious living space where Deschanel and her three male roomies curler skate within the huge wood floor, hang within the entrance and bounce in the walls.The appearance sense is outlined with bold color options spread on entrance doors and walls, which hints in the loft's industrial past and us visually involved. Then there's probably the most discussed bathroom on network TV -- a urinal alongside lockers and a pair of commercial sinks -Making us appreciate Sage's innovative style. He seems to possess every opportunity to create cohabitation in the sexes look stylish and current.Greg Grande's credits include "Cougar Town," "Switched at Birth" and "Jane by Design."ADG Honours 2012Tightening the definitionDesigners on designProduction designers and art company company directors discuss the ADG-nominated work from the peersJohn Muto on Dante Ferretti Greg Grande on Jefferson Sage Norm Newberry on Stuart Craig John Sabato on Patti Podesta Ken Averill on Christopher Glass John Shaffner on Steve Bass Dork Blass on Mark Worthington John Iacovelli on James Yarnell Contact the number newsroom at news@variety.com